For Restaurants & Bars
Same restaurant. Same team. +65% net sales.
Industry Austin didn't have a visibility problem — it had a guest acquisition problem. Creative Taste audited the business, eliminated wasted marketing spend, and rebuilt the acquisition strategy around how people actually discover restaurants and bars today.
+0%
Net sales
June 2026 vs. June 2025
+0%
Google bookings
June 2026 vs. June 2025
+0%
Google Ads clicks
vs. previous ad agency
Google star rating 4.4 → 4.5 · Sources: Toast POS, Google Business Profile, Google Ads, GA4
The Challenge
Strong brand. Flat results.
Industry Austin — an East 5th restaurant & bar with a Food Network feature, an award-winning menu, and years of neighborhood goodwill — had invested significantly across paid digital, social, PR, and local marketing. After more than a year with a national agency managing its Google Ads and Business Profile, business results remained largely unchanged.
The audit conclusion: the marketing strategy, market positioning, and budget weren't producing measurable results.
01
Business Audit
Market positioning, guest acquisition strategy, and digital performance reviewed end-to-end.
02
Spend Reallocation
Underperforming marketing spend eliminated and reinvested in revenue-driving channels.
03
Local Visibility
Local search strategy rebuilt to increase discovery, foot traffic, and measurable sales.
04
Search Ads Strategy
One broad campaign replaced with eight distinct guest intents — how people actually search.
05
Menu Redesign
Menu organization, positioning, and readability redesigned to improve guest decisions.
06
Trust & Experience
Review strategy, events, and guest trust signals aligned with modern dining behavior.
The Results
The numbers, month by month.
Toast POS sales, 2026 vs. the same month in 2025. Growth compounding as the strategy took hold — and holding at 64–65% since May.
Behind it: 3.7× more ad impressions, cost per click down from $2.07 to $0.41, and conversion tracking rebuilt to capture calls, directions, and site visits — reviewed against Toast sales data, not platform metrics.
| Month | Net Sales YoY | Gross Sales YoY |
|---|---|---|
| January | +38.79% | +36.02% |
| February | +38.67% | +35.27% |
| March | +13.70% | +12.90% |
| April | +18.53% | +17.00% |
| May | +64.00% | +61.00% |
| June | +65.00% | +62.92% |
| July | +64.00% | +61.00% |
Before working with Allison, we were using a national marketing agency that felt completely disconnected from our business. We rarely spoke, there was no market insight, no custom strategy… From day one, Creative Taste took a completely different approach. The results speak for themselves. If you're not investing in Google and local search, you're missing where today's customers are making decisions.